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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation With the battle for movement between brands warming, Adidas is increasing its efforts to optimize its retail strategy to occupy a favorable position in the battle for market share. Adidas and Nike in the European market has been pressing harder and harder, some market share fall into the hands of the latter. In China, two "bitter enemy" is also engaged in a fierce battle, Nike, Adidas Shanghai shop next door opened a CD with discarded bottles and decorative concept store, pocketed the eye. Faced with this situation, Adidas also followed, in Beijing launched HomeCourt (home) concept store. Hugo network learned from the French media "brand channel" reported on February 26, the Adidas introduces a innovative retail concept store --HomeCourt, on Monday officially opened in Beijing. The store is the largest Adidas store, will soon become the template 24 around the world opened similar stores. These shopkeepers to open in Russia, the Middle East and other emerging markets. With developed markets is n jordan 3 katrina 2018 ot the same in these emerging markets, sales of sporting goods chain stores not so much. Adidas sales management department head Michael Stanier expressed: "HomeCourt we launched a new retail model, so that fans enjoy an unprecedented shopping experience, at the same time, this concept will promote global Adidas fans." HomeCour concept store entrance channel analog to sports and athletes during admission, when you enter the store there was even a cheer from "fans" to welcome your arrival. In the center is a shoe store Showcase (shoe bar), installed above the two large touch screen, customers can look for products and information they want through the touch screen. Reuters, in the European market, Adidas lost some market share, fell into the hands of rival Nike. To this end, Adidas plans to elevate the number of stores by 2015 to 2800, more than 2007 full 1000 stores. In China, Nike, Adidas also biting, last year in the ???????? shop next door opened a "retail theater" stores. Nike store this unique, entirely built out of trash is discarded, can be described as pockete cheap foamposites d the eye. This flagship store interior uses a 5500 soda bottles, 2000 bottles of mineral water, 50000 CD or DVD discs. The store also specifically put a row of iMac (Apple Computer), customers can design their own running shoes, basketball shoes, tennis shoes, soccer shoes through these computers, which with the same Adidas Shoe Bar. Hugo network learned, Homecourt (home) is the latest Adidas store concept, which represents our latest retail trends observed, also shows the trend of Adidas in China market retail strategy. In this stadium, home to the design concept of the stores, in the center of each layer is set footwear areas, on behalf of Adidas footwear will become the focus of development effort category; adidas sub-brands in order to NEO, adidas classic (adidasOriginals) represented sports fashion series with more exhibition space, indicating a rapid growth market of sports fashion series; for the women's segment of women's sports performance products are designed to display, showing the women's sports market is increasingly important position. 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